Southwest Riders Compilation Rare
Back in 1993 when Hunters Point community activist Herm Lewis released his first rap compilation, 'Trying to Survive in the Ghetto,' he had no idea it would go on to become a commercial success and pioneer a movement. Today these Bay Area rap-artist collections are being released at the frenzied rate of about one every other week. And with a dozen compilations slated for release before summer's end, the prolific movement is showing no signs of slowing down.
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It has also inspired rappers elsewhere in the nation, with the recent 'Gulf Coast Compilation' out of the South and 'Big Boy Compilation' from Tennessee joining the pack. But their numbers don't compare to what's happening in the Bay Area. Ironically, Lewis, who provided the blueprint for the hugely profitable genre, has to find a new game. 'Four years ago I sold 70,000 units, which was amazing, but now I'd be lucky to sell 20,000 or even 15,000 copies.
It's just way too competitive out there,' he said from Premiere Studios in Hunters Point. And Lewis isn't the only one who's feeling the heat of the competition. 'The marketplace is definitely oversaturated right now, and I think that we're going to see some big changes by the end of '97,' said Jo Treggiari of the Oakland rap label DogDay Records, which in the coming weeks will release the 36-track, double-CD Bay Area compilation 'Million Dollar Dream.'
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'Dream' will hit the market around the same time as E40 and B-Legit's mega double- album 'South West Riders,' Ant Banks' 'Big Thangs,' JT the Bigga Figga's 'Frisco City Allstars,' 'Who Put Sac on the Map?,' 'International Blunt Funk,' 'Isolated in the Game,' Khayree's 'Blackalation' and the ever-present former Bay Area resident Master P (see story on Page 33), who dominates most of the nation's rap charts with such releases as his 'I'm Bout It' and 'West Coast Bad Boyz Vol II' collections. FOLLOWING THE MONEY TRAIL In fact, Master P was the first person to wisely follow Lewis' money trail with the release of 1993's hot-selling compilation 'West Coast Bad Boyz.' 'Boss Ballin,' compiled by the Click's D-Shot, followed soon after, selling a phenomenal 180,000 units to date. Up until that point, there had been only a handful of Bay Area offerings, including the 1988 Dangerous Crew compilation from Too $hort, which, didn't sell well despite boasting early tracks from Rappin' 4 Tay and Spice-1. All of that changed with the success of Lewis, D-Shot and Master P. Then, when 'Bay Area Playaz' was released in 1995 featuring highly visible, highly paid artists, it was obvious to all that compilations meant big money. It also meant the stakes were raised.