The Cracked Crab
Marketing isn't complicated: Use a lot of bright colors, commission a catchy jingle, slap some breasts up there right next to the blandly inoffensive product name and then collect your paycheck and go home to cry in the dark about the ultimate meaninglessness of your career and life in general. It's not rocket science. In fact, as long as your product doesn't share a name with a horrible disease and you don't hand over complete creative control to people who actively hate your company, you should be all set. Unfortunately, sometimes the marketing people just show up to work drunk and do exactly that. During the 1970s and '80s, Ayds diet candy was riding high: The butterscotch, chocolate and various other flavored diet candies somehow fooled the public into thinking they actually worked, and the owners had enough of that sweet sugar money rolling in to choke a whole squadron of Oompa Loompas.
But just as the CEOs mounted a pile of tiny dead orange strippers to proclaim the invincibility of their confectionery empire to the world, the AIDS epidemic hit, and. Then, 30 years later, it got kind of funny again: Via 'How about we change the name to Cancer?' Read Next But despite the product now sharing a name with a modern-day plague, the manufacturer of Ayds decided to stick it out, operating on Michael Bolton of Office Space's principle of 'AIDS is the one that sucks, so they're the one that should change.' The company so obstinately refused to acknowledge the problem that they didn't even alter their now seriously questionable tagline: 'Ayds helps you take off weight and helps you keep it off.' And the candy company kept this up as AIDS ravaged the modern world around them, all the while quietly insisting that this whole pandemic thing would blow over and history would only remember the real Ayds. For evidence of how well that plan worked, take a look at this commercial, and count how many blackly hilarious double-entendres you catch in its roughly 30-second run time. The Ayds candy survived all the way up to the 1980s until eventually, after losing over 50 percent of their profits, the company conceded that a name change was necessary.
Tables At The Cracked Crab Restaurant Located At 112 W Washington St, May 1982. Submitted by oldnews on Thu, - 3:27pm. Tables At The Cracked Crab Restaurant Located At 112 W Washington St, May 1982. Published in Issue: Ann Arbor News, May 21, 1982. Caption: A street view at the Cracked Crab. Our concept is largely based on dumping a bucket of various shellfish on your table with a mallet, crab crackers, and other tools to get the job done. It can get messy, but hey, we clean it up! We feature 'in season' product, printing our menu daily based on what's available (and what we feel like cooking). We serve several.
They needed something cool; something fresh; something that made it sound peppy and healthy and, most importantly, something that separated it from that horrid disease as completely as possible. So Ayds conducted some extensive research, carefully considered all the options, and finally changed its name to. Via 'Diet Ayds: Not the disease.' 4Red Lobster -- Endless Snow Crabs Photos.com In the early 2000s, the restaurant chain Red Lobster decided to hold a promotion offering all-you-can-eat snow crab legs. Ms Store Cracks Download. It seemed like a winning idea: Crab is delicious, but there's only so much you can stomach of the stuff at a time before you run out and barf briny white paste in the parking lot. It's like the definition of an 'eyes bigger than your stomach' food.
After weighing the potential pros and cons carefully (by which we mean throwing all the budget reports in the trash while saying, 'Nah, it'll be fine!' ), Red Lobster.
Getty And then this happened. Unfortunately for Red Lobster, they'd never met America before, and foolishly thought that customers would either be full or just completely sick of salty, rubbery, restaurant-chain-quality sea meat after a plate or so. INPA 5.0.2 NCS EXPERT there.
